United By Blue UK Shop - Buy Now

For United by Blue, creating hard-wearing and handsome-as-hell apparel is just one part of the mission — the other half is a story of sustainability. For instance, they use organic textiles wherever they can, and remove a pound of trash from the world’s oceans and waterways for each product they sell. Over the years that’s added up to more than 1 million lbs of trash and counting — definitely no small feat. For their latest collection, the UBB team perfectly unlocks the happy medium between rugged good looks and sweat-fighting performance. Dig in deep and you’ll find quick-drying fabrics that’re always down for a day hike or a swim, wrapped in a package that looks straight out of a vintage outdoor catalog. 


For every product sold, United By Blue removes one pound of trash from our world's oceans and waterways.

United By Blue was created with the idea that a successful outdoor brand can do serious conservation work. This means everyone at United By Blue is rolling up their sleeves and removing plastic bottles, styrofoam, tyres, old appliances, you name it from creeks, rivers, beaches, and streams. They organize and host cleanups to make a measurable impact on the most pressing of environmental problems: ocean trash and plastics pollution.


United By Blue believe that products designed for enjoying the outdoors should also be kind to the outdoors. They put a lot of thought into the materials that make up each piece and always opt for textiles that keep our oceans, air and soil a little cleaner.

View the collection here >>