Icebreaker was an early promoter of using the natural super material, merino wool, for performance active wear. Icebreaker is now loved & worn by outdoor enthusiasts around the world because of this unwavering commitment to long lasting, great looking and amazingly comfortable outdoor clothing. 

Icebreaker was established in 1995 in New Zealand with a goal of creating outdoor clothing that moved away from the synthetic petrochemical fibres, that dominated the outdoor clothing sector at that time, to a more sustainable alternative. Icebreaker gave the world the first natural layering system using the excellent warmth to weight ratio and low bulk of Merino Wool. They continued to innovate and in 2006 became the first manufacturer to print graphics onto merino wool and in 2010 become the first company to introduce a "baacode" on every product allowing every customer to trace their products back to the sheep farm where the wool originated.